Great design tells a story. A picture indeed speaks a thousand words.
Graphic design is more than just aesthetics; graphic design is a form of communication between your business and your target audience.
Visual graphics are used in every stage of the marketing funnel to inform and persuade consumers to purchase your product or service.
A well-crafted design concept should flow seamlessly across all of a business’s marketing materials – from brand strategy to branded merchandise, and from websites to promotional material and digital marketing.
Let’s look at 3 reasons why graphic design is important for any business (including yours) to enhance brand awareness
- First impressions matter.
Graphic design is important for any business wanting to make a positive, lasting impression for existing and potential customers. Visuals are often the most striking way to leave a lasting impression in the viewer’s mind simply because they are so immediate.
The first time a customer interacts with your brand e.g. a business card, website or your latest social media post will set the tone for the rest of your business relationship.
2. Create consistency of your brand assets.
Good creative design will help you create a strong impression, build a brand identity, convey key information, narrate your story, and build consumer trust.
Consistency creates credibility; if you develop consistent content creation, this will build trust and awareness of your brand identity for customers.
3. Your brand identity matters.
Above all, graphic design is important for any business to tell their story, whether you’re a construction company, a logistics firm or a retail outlet, your business has a story to tell. Graphic design communicates more than just words to your audience.
We recommend focusing on simple elements just as font choice, colour scheme and subtle design elements which represent your brand. Having a branding guide in place will help you and your team choose design elements that will keep the look and feel of your brand consistent.
If you need help forming a creative design strategy for your business, get in touch with us here at Brand Elevation. We’d love to hear from you and we would be happy to chat through your requirements.