STAD - Coalition against Direct Provision

Brand Elevation successfully collaborated with STAD, a coalition of organizations dedicated to ending direct provision in Ireland by 2024. The client approached us with a clear vision for their new charity, but they needed a strong name and brand identity to effectively convey their message and values.

Services Provided:

Brand Naming: Brand Elevation thoroughly researched the Irish charity sector and taking into consideration the goals of this new charity, came up with a number of suggestions and the client chose 'STAD' which is Irish for STOP.

  • Brand Identity Creation: Brand Elevation worked closely with STAD to understand their goals and aspirations. We presented two distinct brand identities, drawing inspiration from their mission and values. After thoughtful collaboration and analysis, we combined elements from both concepts to create a compelling and impactful logo that resonated with their audience.

  • Website Development: In the digital age, a strong online presence is crucial. We developed a responsive and user-friendly website, stad.ie, which served as the focal point for STAD's online activities. The website showcased their mission, activities, and accomplishments, effectively conveying their message to a broader audience.

Illustration showing a hand plus a fingerprint equals a stylized fingerprint representing unity and identity, with text explaining the symbolism of the mark.
A young girl with curly hair hugging a man with short hair, both with joyful expressions.
A brochure with green and white design, featuring a smiling woman with curly hair, and text that reads 'ONE OF OUR GOALS' and 'Provide a residence status for any person in the international protection system.' next to a cardboard tube on a gray surface.
Multiple digital devices displaying website pages about direct provision, including an iMac, a MacBook, and an iPad, with a light gray background.
Logo with the word "STAD" and a stylized hand symbol, with the tagline "Standing Together Against Direct Provision" underneath.
A tram stop advertisement display with the logo of STAD and a message that reads 'We aim to change your rights to work', set against a city street with pedestrians, outdoor seating, and retail buildings in the background.

Result Achieved:

  • Increased Brand Awareness: Through our branding efforts, STAD gained widespread recognition and visibility, raising awareness about their cause across different sectors and demographics.

  • Successful Rebrand: The transformation of STAD's brand identity allowed them to establish a stronger emotional connection with their supporters, inspiring greater dedication to their cause.

  • Positive Impact on Sales and Donations: With a compelling brand and an engaging website, STAD witnessed a substantial increase in support, both in terms of donations and active participation from individuals and organisations.

Brand Elevation takes pride in delivering exceptional results that help clients like STAD achieve their goals. Our expertise in rebrands, brand transformations and website designs made us a trusted partner for businesses and organisations seeking to make a lasting impact in their respective fields.

Contact us today to elevate your brand and drive significant growth for your cause.

LOGO with stylized hand and the acronym 'STAD' in green, and the text 'Standing Together Against Direct Provision' below.
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