Choosing to rebrand your business is a big decision!
Many entrepreneurs believe that a company’s ‘brand’ is simply the company’s name and logo. That’s not true, of course: A brand is the overall experience your customers receive when interacting with your brand. A good brand communicates what your business does and how it does it with trust and credibility.
Brand’s often evolve over time, many companies, including the most successful ones, rebrand.
Some of our favourite rebrands…
Airbnb unveiled a new brand identity with a new signature colour pallete, typography and a fresh brand trademark icon.
The new logo was designed to reflect the current brand of Google as well as create a brand mark that would have longevity and be flexible enough to work with the whole Alphabet Group.
The new logo was a fresh, flat, gradient-oriented app icon designed to put user’s content at the forefront of the interface, not the app itself.
All three of these famous brands, kept the ethos and history of the company at the forefront but simply made them more vibrant and diverse in the modern world.
When should a company consider rebranding?
Choosing to rebrand your company must be a strategic, well-thought out decision. Here are four reasons why you must consider rebranding:
- Market Positioning
- If your business evolves and you reposition your business to target a new customer audience, your brand will need to reflect this
- New Strategy
- If your core business model fluctuates, your brand may need to evolve to match the new direction of the business
- New Market Locations
- Expanding your business to internal markets may result in audiences you won’t identify with your existing logo, brand name or core messaging.
- Mergers and Acquisitions
- When two companies come together, two brands also come together. If your company was acquired or is joining with another, you must find a brand that suits the ethos and values of both companies.
You don’t have to change everything! The more establish your company and brand are, the more you have to lose from a rebrand.
Are you ready to rebrand?
Whether you would like a logo redesign, a website redesign, new key messaging or a complete brand overhaul, get in touch!