KIN Coffee and Deli

Project Overview:

When tasked with developing a brand for a new coffee and deli chain, our strategic journey began with in-depth research and analysis. We carefully examined the client's objectives, target clientele, studied market trends, and conducted thorough competitor research to lay a strong foundation for the brand.

The mission driving this new venture was clear: to create a space that fosters meaningful connections. The aim was to bring people together, nurturing relationships with family and friends through the shared experience of great food and coffee.

With this mission in mind, we embarked on a comprehensive naming process, leading to the creation of KIN Coffee and Deli.

Services Provided:

We created a vibrant and welcoming brand that resonates with a diverse audience. From the colour palette to the typography, each design element was thoughtfully chosen to create a cohesive and inviting brand identity.

Logo for KIN Coffee & Deli, New brand logo, Brand identity, New logo, Brand strategy, Brand creative management, marketing, print management, content management
Logo for Kin Coffee & Deli featuring a stylized leaf icon and the business name in modern font on a dark green background.
Split background with dark green on the left and light green on the right. Each side features two circular icons with leaf-like symbols, dark icons on the light backgrounds and light icons on the dark backgrounds.
Coffee shop counter with espresso machine, coffee grinder, cups, and a menu board listing coffee drinks and prices, inside a modern cafe named 'KIN Coffee & Deli'.
A green paper coffee cup and a dark green bag of coffee beans from Kin Coffee & Deli, with scattered coffee beans above the cup on a gray surface.
Split image showing two versions of the KIN Coffee & Deli logo, one on a dark teal background, the other on a light green background.
Black paper bag and a white food container with a black sleeve, both branded with 'KIND COFFEE & DELI' on a light green background.
A container with a dark lid, showing a label inside that reads 'Kiin Coffee & Deli' with a circular logo.
Green T-shirt with 'K in Coffee & Deli' logo hanging on a wooden hanger
A cup of orange juice with a straw next to a cardboard box labeled 'KIN Coffee & Deli' on a light green surface with dark green curved lines.
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