Signboard in front of a clothing store advertising Humm, showing a pair of earrings and text about buy now, pay later, and installment options, with two potted plants on either side.
Advertisement for humm financing on a subway wall. Features a modern living room with an orange sofa, a plant, and a small table. Text highlights approval up to €30,000 and interest-free spending up to €499.

humm

One of our most distinguished success stories involves our decade-long partnership with humm, a collaboration defined by unwavering dedication to elevating their brand presence throughout Ireland and the UK.

A digital billboard on a city sidewalk displays an advertisement for shophumm, featuring text that says, "It's nice to sliiiice." with an orange humm logo and icons for applying online, shopping now, and paying in slices. The background shows a busy street scene with pedestrians, bicycles, and historic brick buildings.
Orange decorative pillow with the phrase "to slice" inside a dashed heart shape and a small fish icon, placed on a wooden surface against a white wall.
A promotional tag with a string tie, encouraging customers to split their payments with Humm, featuring a bathroom image and the words 'Split your payments with humm', and indicating the option to apply online or inquire in-store, with the B&Q logo.
Indoor advertisement banner promoting humm, featuring a photo of a modern kitchen with children, and bold orange text saying 'Buy now, Pay laaaater with humm'.
humm notebook - branded merchandise

The humm brand has become a prominent fixture in their partners' stores, resulting in a remarkable surge in brand awareness. As customers are now better informed and drawn in by the captivating activation, humm experienced a substantial boost in sales. This triumphant journey exemplifies the power of brand elevation through strategic driven techniques and serves as a testament to our unwavering commitment to delivering unparalleled results for our clients. In summary, our services for humm included:

  • Maximising brand awareness through print and signage management

  • Creating bespoke in-store brand activations tailored to each retailer's needs

  • Designing and producing captivating point-of-sale signage, leaflets, shelf talkers, text cards, posts, window signage, branded clothing, and merchandise.

  • Delivering exceptional results in brand transformation and sales growth

Brand Elevation stands ready to elevate your brand and drive tangible results. Partner with us, and together, we'll create a transformative journey that will set your brand apart and leave a lasting impact on your audience.

Through our expert services, we accomplished remarkable results in brand awareness and boosting sales, all achieved through strong brand principles and consistency techniques. Our mission with humm was clear – to maximise the reach and educate consumers of their finance options available across a diverse audience. We meticulously devised a plan to inform partners' customers about humm's offerings, benefits, and core identity in a cost-efficient manner. To achieve this, we leveraged our profound expertise in brand print management, signage, branded merchandise and clothing and tailored strategies to suit each retailer's unique needs. By engaging in in-depth discussions with each trade partner, we effectively allocated budgets to execute the brand presence and messaging within each store from Harvey Norman, B&Q, Homebase, Expert, DID Electrical to independent retailers such as Pamela Scott, McElhinneys, dentists, cosmetics, etc.

Our approach was multifaceted, encompassing a comprehensive array of services to augment brand visibility. From eye-catching in-store point-of-sale signage and captivating leaflets to persuasive shelf talkers, tent cards, posters, wobblers and enticing pillar, wall and window signage – we left no stone unturned to ensure humm's presence was unmissable. Moreover, our dedication extended to designing branded clothing and merchandise to further cement humm's identity in the minds of their customers. The outcome of our continuing collaboration is nothing short of extraordinary.

A black gift box with the 'humm' logo containing two black mugs and a silver thermos, all with orange 'humm' logos, on a white background.
White ceramic mug with an orange logo of a small fish and the word 'humm' on a light gray background.
Two black digital advertising displays, one with a surprised man looking at his phone and the words 'The face of acceptaaance' in orange, and the other with icons for apply today, shop now, pay in slices, and the website shophumm.com.
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