Brand Elevation has been working in partnership with Siemens on a marketing campaign, over the last 4 years to bring Siemens range of appliances to life.
Siemens is one of the most innovative, forward-thinking and technically advanced brands on the market. They’re unafraid to do something different to achieve differentiation and gain competitive advantage.
The purpose of the Siemens Home Connect Promotion was to bring appliances to life in consumers’ homes. Once a customer purchased a Siemens Home Connect Oven with a Siemens Multi-Buy within top retailers, they received a FREE Siemens Home Connect expert home visit and a free Amazon Echo – all with the aim of helping customers to get Smart Home Ready!
Our campaign management approach was to ensure the Siemens brand was at the forefront of the Home Connect Promotion and to bring appliances to life for Siemens’ clients.
Brand Elevation’s brief was to organise the marketing campaign from start to finish, to design creative, point-of sale for the partners’ showroom, organise print media and signage, organise and deliver iPad stands and Amazon Echos to Siemens partners throughout Ireland.
This marketing campaign was a great success with Brand Elevation playing a huge part in the Siemens campaign to ensure the appliances stood out from competitors while helping consumers to visualise the appliances within their own homes.
The campaign resulted in an overall increase in engagement from consumers as they became ‘Smart Home Ready’ through the Siemens Home Connect project.
"Brand Elevation has organised yet another successful campaign from start to finish, including graphic design, promotional material, Amazon Echos and iPads while delivering everything directly to the retailers.
Brand Elevation worked with each of the retailers directly to coordinate this campaign and managed it very professionally and efficiently as always. As an extension of our marketing team, they look after the overflow of campaigns we need assistance with and it is excellent to have such a trusted partner, knowing everything will be completed efficiently and to perfection".
Mark - Siemens