Rebrand Case Study: JD O’Hare
This rebrand case study explores how Brand Elevation helped to rebrand JD O’Hare for its 50th Anniversary. The brief was to develop a logo which would represent the full business offering and their family ethos.
Established over 50 years ago, JD O’Hare is one of Europe’s largest Agricultural and Groundworks contractors. The contractor has grown to become one of the most reputable agricultural and groundworks firm in Ireland and the UK. Now a multimillion-pound business, the company serves a range of industries such as agricultural, construction and engineering.
The purpose of this rebrand project was to create a logo that best represented such a large and diverse business. Brand Elevation designed and printed a range of bespoke office stationery, branded clothing and branded merchandise.
After discussing the needs of JD O’Hare’s Agricultural & Groundworks Contractor and understanding the business directors’ desire to include machinery in the rebrand design, we considered stock illustrations of a tractor, digger and harvester. We recognised that no stock item would meet the precise design requirements, so we engaged a professional illustrator to craft the machinery illustrations.
Initially the client requested the inclusion of specific machinery such as a tractor and digger to represent two sides of the business. However, Brand Elevation recommended the move away from a tractor to a harvester to reflect a side of the business more prominent. Once Brand Elevation completed the illustrations, we presented illustration concepts to the creative director to mock-up various designs for the rebranded logo.
We crafted a modern and bespoke brand which worked effectively across all branded material and represented the core services of JD O’Hare.
JD O’Hare revealed their new branding at the 50th anniversary celebration event and all staff, clients and company directors were hugely impressed with the new brand. The new branding is now used widely across branded merchandise, digital channels and machinery.
This rebrand case study is an example of our dedication to creating a memorable brand for your business.
“We worked with Brand Elevation over 9 months to get our new logo & branding perfect. They were very patient and were a pleasure to work with. Roisin is full of ideas and organises everything with great ease and to perfection. We would highly recommend her to any company thinking of rebranding.”
JD O'Hare - Banbridge