Irish Australian Chamber of Commerce

The Irish Australian Chamber of Commerce (IACC) approached Brand Elevation to undertake graphic design and print promotional products for their 2020 event in Croke Park. We worked closely with their teams in Ireland and Australia on the design of a range of bespoke print materials such as raffle tickets, booklets, directional signage, table plans and more.

The IACC is a network of likeminded individuals and businesses committed to adding value and bringing opportunities to their members. Through events, programs and initiatives, they provide members with a network of support and a platform to further business objectives. 

The Purpose

Our aim was to design a range of promotional material for their 2020 event in aid of the Australian bushfires. The IACC wanted to ensure key messages were interpreted and memorable, whilst capturing new leads to engage with on a continuous basis.

Our Approach

After discussing our initial ideas with the team, Brand Elevation came up with a number of concepts, gathered samples and presented them to the Chamber team.

We sourced a range of high quality branded promotional products to ensure an impactful and unforgettable experience for the members.

Our branding team ensured that the unifying idea behind the event wasn’t forgotten along the process, by placing key messages at the forefront of each design. In addition, we advised the organisation to focus on branded materials which would also help to achieve its marketing goals, such as obtaining new leads on each of the tables through the use of data capture items.

Conclusion

Providing promotional products for the 600 person event aided the delegates in raising over €85,000 for the Australian brushfire, which was an astonishing sum.

The event was a success, the IACC captured 74 email addresses and contact information through the data capture forms placed on the tables. As a result, the Chamber have grown their membership database allowing them to market them for future events. 

TESTIMONIAL

Roisin worked with us on organising the design, printing and signage requirements for our recent corporate event. It was a pleasure working with Roisin. Nothing was a problem. Looking forward to working with her again on future projects.

Irish Australian Chamber of Commerce

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