Rebrand Case Study for AKTIVORA
AKTIVORA is a global product and they approached us in March 2020 with a dated logo and product that needed a fresh new look.
Established in South Africa. It is truly an amazing product. It is a natural sanitizer with no harmful ingredients and when sanitisers were high in demand so it was great timing.
It was just dated looking and they wanted to get a modern look and feel before bringing it to market and that is exactly what we did. See before or after pictures below
The brief was to develop a logo and brand that would represent the product, clean, fresh, harmless to kids, adults, animals and the environment.
The company has a wide range of sizes available on their website and we also produced shelf display units for the bottles to be displayed within the retail sector.
The aim of this campaign was to educate people to the benefit of the sanitiser over cheaper sanitiser and get them onto the market.
We discussed the design of the product at great length and we redesigned all the packaging to make it look fresh, clean and modern.
This project involved the redesign of 7 labels for different containers giving the bottles a much more premium look and feel. The design and print of 400,000 labels, the design and print of 100,000 leaflets distributed through shops and the three regional NI papers in order to get reach, the print of two variations of shelf display boxes for a number of AKTIVORA bottles so they could be displayed in shops throughout Northern Ireland and a radio campaign to run for 2 weeks.
AKTIVORA Radio Campaigns
AKTIVORA Business Radio Advert
AKTIVORA Family Radio Advert
The overall project was a great success. It is a delight to walk into shops and see an amazing product sitting in the shelf display stands.
Brand Elevation came highly recommended to us and they didn't disappoint. They took our old branding, together we nailed how we wanted the products to look and they delivered exactly as we wanted it, premium, fresh, clean with a great representation of the natural ingredients in our sanitisers. Roisin organised all the rebrand for 7 product lines, the creative, print media and PR. I can highly recommend Roisin and Brand Elevation for a rebrand of any product
Owner - Aktivora